The nation’s response to the 20th anniversary of the 9/11 attacks and to President Biden’s decision to mandate vaccines was a study in opposites. With more people dying from Covid on a daily basis than on 9/11 alone, one would think that our country would come together to fight this deadly disease in the same way we joined together in response to the terrorist attack. The US now has the lowest rate of vaccinations of any G7 country and unfortunately, attacks from within, including domestic terrorism, have broadened the divide.

It feels like we’re living in alternative universes, where there…


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Twenty years later our memories of 9/11 remain very vivid. Because they are so personal, and vary depending upon location and age, the following is a collection of stories from our MPRM team, beginning with the youngest and concluding with the MPRM experience that day, which took place in LA, NY and Toronto.

I was six years old in first grade. I clearly remember this day, I was getting ready to go to school and was eating a bowl of cereal when I heard my family in the living room gasping at the TV. When I walked into the living…


What was billed as Hot Vax Summer was more about too hot and not enough vax. Forest fires in the Pacific Northwest caused smoke pollution across the country. The California Dixie Fire is still burning and the Caldor is causing evacuations in South Lake Tahoe. Floods were devastating from Germany to Tennessee, not to mention Hurricane Ida making landfall on the anniversary of Katrina in Louisiana and drenching the Northeast. The Olympics brought us unexpected joy while the exit from Afghanistan was marred by loss of life.

But after the lost summer of 2020, if our collective MPRM team is…


NY Times: Kabul Airport

More than a few commentators have called the exit from Afghanistan a story we’ve seen before. Depending upon the source, the references have included both Vietnam and Iraq and many have used side by side images of helicopters lifting off of rooftops in Saigon and Kabul to make their point. It is a story in flux based on the changing events on the ground and growing recognition that leaving Kabul was never going to be easy.

What strikes me about these wars is not what they share in common but what has changed from the perspective of how the media…


Dirty Dancing

Film anniversaries bring back memories, whether shared moments with friends, a first date, the beginning of fandom or for co-founder @Mark Pogachefsky, a project he worked on as a young publicist. In the case of Dirty Dancing, celebrating its 34th anniversary this year, it’s also an opportunity to reminisce about a beloved film and to reflect on how much has changed in film publicity over the years.

Dirty Dancing was not expected to be a hit. The abortion scene made it difficult to secure promotion partners and distributor Vestron was only planning a limited release to support home video sales…


Courtesy Los Angeles News Service

Whirlybird, a documentary from Greenwich Entertainment debuting this week in theaters and on demand, has been an MPRM client since its debut at the Sundance Film Festival in 2020. For anyone growing up in Los Angeles it serves as a reflection of the city over the last 40 or so years but more importantly, it raises questions both personal and professional. To what lengths will media go to cover a story, to what degree does media coverage influence a narrative and to what extent does that impact the personal lives of those who do the job?

There was a time…


Making the right hire is always a challenge, particularly for entry level positions. By definition, there isn’t much of a track record to examine since it is generally the candidate’s first full time job. At MPRM that position is account assistant, a trainee position that requires someone who can handle administrative tasks but is also eager to learn and take on publicity skills that will take them to the next level. Our ideal candidate will have completed a few internships so they are familiar with the work, not just classroom theory. When we don’t have an open position, we will…


Awards have always been important. Recognition begins early in life with gold stars and trophies or their equivalent. Just because everyone gets them doesn’t make them any less significant to the recipient. As we grow older, accolades become more paramount, an acknowledgment of outstanding work can potentially lead to more lucrative opportunities for companies as well as individuals. While the Oscars, Emmys, Tonys and Grammys are among the most well known, every industry has its own awards.

Because they are highly sought after, awards have become big business in their own right, driving revenue for the presenting organizations via submission…


THINKING OUTSIDE THE BOX

Necessity may be the mother of invention, but creative thinking doesn’t hurt. Over the past year, necessity forced us to rethink many aspects of our lives, leading to entrepreneurial innovation to serve the needs of a mostly homebound society. It propelled trends already emerging — take-out and grocery delivery, streaming media and video conferencing to name a few — as well as provided new offerings like virtual theater, gallery tours and speaker series, which hopefully will continue as it allows a greater audience to participate.

Now that the world is opening up, creativity continues to drive…


Photo 175653299 © David Burke | Dreamstime.com

Sometimes it takes a series of small steps to lead to big change. This is as true for building brand awareness or creating anticipation for a new film or television series, as it is for achieving personal goals. Going big often means going nowhere. Setting a huge personal goal can be so intimidating that nothing happens. And mass marketing can sometimes miss the mark because it doesn’t connect on an individual level. Small can become really big.

Viral videos didn’t start out as professionally produced content designed to capture the attention of millions. Originally, and occasionally they still are personal…

MPRM Communications

Serving the multi-screen world of entertainment with creative advanced-communication techniques.

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